Who shops online? What percentage of shopping is done online? Here, you learn what online shopping looks like today.
More people are shopping online than ever before:
230.5 million people shop online today and that number is steadily increasing year over year.
Amazon: When U.S. adults are planning to make a digital purchase, 53% begin their search on Amazon.
Etsy: Home and Living is the most popular homemade category on Etsy, making up 25% of their sellers.
Facebook: 3 types of businesses can sell inventory directly on Facebook Marketplace: Automotive, real estate and retail & e-commerce.
Ebay: 183 million active shoppers use eBay worldwide, as of December 2019.